(provided by the designer)
Immersed in fashion from a very young age designer Linda Monaskanian has set out to change the idea of what should be considered casual wear. Her love for vintage Japanese fabrics along with filling a niche that she believes is lacking in the industry has helped launch the beginning of ’19 4t.
About 194t: Linda was the most sought out name for a female in the 1940’s. Representing the designer was key when looking into branding the name. Numbers were more intriguing rather than letters and so 19 4t was born. In order to help represent the line both as a knit and jersey line the “40” pronunciation was converted to a “t” for t-shirts. “I felt like quality casual wear was sparse and that the industry was lacking the concept of taking traditional casual wear such as a pair of sweatpants or a sweatshirt and translating them into something that could be considered a refined garment.”